Audiojack - Strategy

My initial vision to this strategy is to be more up close and personal, rather than the viral means of marketing over the internet. And so here are the phases of the strategy.

1) I call this phase (evangelism). Printing flyers with all the necessary information about Audiojack and the competition. There’s a site called (flyerzone) that prints 5,000 flyers for only £41.47 which is a bargain and this leads into phase two.

2) Buying blank CDs. Argos is selling a 50 pack spindle for £9.99 each, we could buy them from there. The reason for this, is that people tend to respond to you when you give them a gift. The whole point for the blank CDs, is that the track that’s on the competition’s website, will be burnt onto the disc to which the group can give along with the flyers. Normally people tend to shun flyers in public, but if you give them a CD case with a disc inside, curiosity may work in our favour and lead them to delve into the information on the flyer. Which then leads them onto the website.

3) Picking out a place in London that has alot of people going in and out. This place also needs to have our target age group for our product. I’d say West-End. It holds tourist as well as an ample amount of youths and among them adults that are into the entertainment industry (Music being one of them). Although we may need permission to promote in the West-End, that would require to fill out a consent form or something of that measure. And so for that, we would need to go onto the Westminster city council site since its in partnership with West-End.

4) Now presentation is key when your presenting something to someone. I’d say, that the group would need to dress the part to attract attention in public. I asked myself what would attract people’s attention? A (Mascot)!! I don’t know if Audiojack has a mascot but if they don’t, I’m sure they could at-least provide us with giant stuffed headphones for 8 peoples heads’. That would catch people’s attention especially if engagement is present on our part with the public. We could prance around with giant headphones on our heads while talking and handing out flyers and CDs.

5) While doing that, we could also advertise the competition in newspapers, the Metro being one of them and even the loot. Going back to the flyers, we could also post some off to youth clubs and even schools since our target age group is 15-30. Youth clubs and schools fits that age bracket.

As for the promotional videos, the link could be on the flyer to a Facebook page.